Research

Active validation studies.

This is what we're testing right now: the bets, the assumptions, and the market questions behind them. Every study runs against real ICP decision-makers and ecosystem partners, and everyone who takes part sees the aggregate results as they come in. Find a study that fits and add your voice.

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Open

How CRM partners evaluate ROI, risk, and long-term fit across partner programs

The bet: partners weigh long-term fit and risk more heavily than short-term ROI. (confirm)

Who it's for: CRM ecosystem, channel, and alliance partners.

101 responses so far Join the study →

Open

State of franchise customer engagement 2026

The bet: franchise customer engagement is shifting in ways brands aren't tracking. (confirm)

Who it's for: franchise marketing and operations leaders.

6 responses so far Join the study →

Have a bet you want tested?

If you're sizing a market, segment, or partner program, we can design a study around your specific decision.

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