About to scale a new market, segment, or partner program?
Test whether it'll actually work, before you commit budget and headcount. You leave with one clear call: scale it, adjust it, or walk away.
“Fedor and OTN's research showed us there was more partner demand than we were set up to handle. That's what pushed us to build a team around it.”
Most GTM bets fail quietly, because the assumptions were never tested.
Companies commit before they confirm
Growth-stage SaaS teams don't lose for lack of ambition. They lose because they commit resources before validating what the market will actually do.
Teams scale bets without testing them
Whether switching appetite exists. Whether the economics justify the move. Whether the segment is truly underserved. Whether the sales motion can support it.
By the time signal shows up, it's too late
Hiring is done. Positioning is public. Targets are set. Reversing course becomes politically and financially costly.
Replace internal guesswork with external signal.
Most teams learn through execution. They run pilots, push campaigns, and hope the performance data tells them what to do next.
We start with the bet. We map the assumptions behind it, define what has to be true for it to work, then test those conditions against real buyers, partners, and prospects, including the ones you haven't talked to yet.
Three steps. One decision.
Define the bet, map the assumptions
We isolate the core GTM decision and define the thresholds upfront, so the research has a clear standard to measure against.
Build the audience, run the research
We target real ICP decision-makers or ecosystem partners, not your existing customers, and handle sourcing, outreach, and qualification.
Analyze signal, deliver a decision
A recommendation tied to your original thresholds: scale, adjust, or abort, plus the qualified conversations to act on now.
We recruit hard-to-reach ICPs without paying for responses.
Respondents get access to live aggregate results as the study runs. That's the incentive, and it changes who shows up.
Real decision-makers participate
Live results are worth more than a gift card to a VP. You get people who'd normally never take the call.
No incentive-skewed samples
Paid panels attract professional respondents. Removing cash incentives removes the noise they bring.
Signal from the people who matter
The exact buyers and partners your bet depends on, not a lookalike panel.
What you walk away with.
Every engagement ends with a clear recommendation and the evidence behind it. Not a deck of interesting observations.
This is a founder brand, and I make the call with you.
I've spent years watching SaaS teams pour budget and headcount into new markets, segments, and partner programs on assumptions nobody stress-tested. Some worked. Too many quietly didn't.
OTN exists to change the order of operations: make the call before the spend, using signal from the exact buyers and partners your bet depends on. When we work together, you're working with me directly, not a research team you'll never meet.
Scope a GTM bet in 30 minutes.
We'll walk through the move, the assumptions underneath it, and whether external validation would change how you'd approach it. You'll leave with a sharper view of the bet either way.
Book a call