What if your content
did your prospecting
for you?
We help agencies and GTM teams turn what their market says into the content that wins it.
A repeatable system
that turns what your audience shares into
insights, authority, and qualified leads.
Here's why you're here.
- • When you try to market your agency, it always slips down the list. Client work takes priority, and figuring out what to say takes too much time.
- • You’re great at what you do, but new business is still unpredictable. Referrals help, but they’re not enough anymore.
- • Your posts don’t start conversations or attract the right clients. People see you as someone who knows their stuff, but not as someone leading the conversation in your space.
- • You sound like everyone else, and it’s hard to stand out when you’re guessing what your audience actually cares about.
- • You try new tactics, but nothing sticks. What you really want is a simple, consistent system that brings clients for the work you’re best at.
- • You’d rather be found for what you publish, not how often you pitch.
The result?
You’re stuck waiting for the next referral or chasing the next trend.
It’s time to take control and build something predictable.
Hi, I’m Fedor.
I built Own the Narrative to help agency founders turn insights into authority, content, and qualified leads.
If those challenges hit home, you’re not alone and you’re not stuck.
The difference between brands that grow and those that stall?
The best brands don’t guess what their audience wants.
“They ask.”
We help you uncover those answers and turn them into authority, connection, and qualified leads.
Growth, Done for You
You get insights, authority, and leads without lifting a finger.
Design the Survey
We design a custom survey that uncovers your buyers’ real challenges.
You get data that proves you understand the market.
Voices Collected
We reach the right people.
Some contribute, some join interviews, and experts provide the quotes that give weight to your story.
Content Created
We turn insights into blog posts, reels, and thought leadership.
Your brand shows up with fresh, credible content no one else has.
Leads Identified
Survey answers reveal who struggles most.
You know exactly who to follow up with and why.
A repeatable system
We hand over the playbook.
You can run this process again and again, without us.
Curious what this might look like for you?
You don’t need separate strategies for content, outreach, and lead gen.
You need one system that does all three.
Together.
The OTN system lets you:
- Start real conversations at scale
- Capture insight from your ideal audience
- Turn data into content that earns trust
- Build relationships that lead to qualified pipeline
Marketing and sales aren’t siloed anymore.
They’re running the same play.
The OTN system
From chasing leads to becoming
the signal in the noise.
Before working with us
✘ You struggle to stand out against your competitors. You get no attention, low trust and few new deals.
✘ You don’t have the data-backed content needed to lead or differentiate.
✘ Marketing and sales aren’t running the same play and it shows.
✘ No matter how hard you try, you’re not seen as a credible authority.
✘ You chase leads instead of attracting them, and it’s not working.
After working with us
✓ Your brand finally stands out with authentic, original content that wins attention, trust, and deals.
✓ You lead with insightful, data-driven content that sets you apart from competitors.
✓ Marketing and sales work in sync, driving measurable results together.
✓ You’re seen as a trusted thought leader in your industry.
✓ The right leads come to you, higher quality, better fit, more conversions.
How It Works
A 3-phase system that turns your audience’s insights into authority-building content, relationships, and qualified leads — all in 12 weeks.
Narrative Discovery
We uncover what truly makes you different, define your ideal customers, and design a survey theme that aligns your expertise with your audience’s challenges.
Market Research & Relationship Building
We gather 50–100 qualified survey responses, schedule interviews, and collect expert quotes — creating both data and relationships that fuel authority and trust.
Insights, Storytelling & Activation
We turn your findings into a branded report, social content, and a warm lead list — positioning you as the go-to expert in your space and driving real opportunities.